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The 32GB iPhone 4S was an incredibly popular smartphone throughout 2011. The 32GB iteration of the 4S allowed its media features to be fully utilized. It could store photos, videos, and gaming apps with no bother. Selling 4 million units within the first four days of retail availability, the iPhone 4S proved to be an incredibly competitive smartphone, as well as being incredibly successful for Apple. For the quarter ended December 31st 2011, Apple reported sales revenue figures of $46.33 billion and profits of $13.06 billion, or $13.87 per share. This was a large increase from, $26.74 billion revenue or $6.43 per share they saw the previous year. Therefore, the iPhone 4S was propelling Apple’s competitiveness forward.
The 4S echoed the design of the original 4 released back in 2010. Whilst it wasn’t a new design, as Apple put most of their research and development into the internals and software, the architecture of the iPhone 4S was incredibly modern and useable. The 4S featured a stainless steel dual antenna design. This layout was used after the original release of the iPhone 4 reported signal issues as a direct result of holding the iPhone in a certain way. That being said, the dual antenna vastly improved cellular radio of the phone, as it could cleverly switch between the two antennas, depending on which was sending or receiving the best signal. This made for better connectivity, and less signal drops whilst using the iPhone 4S.
When the iPhone 4S was released in 2011, it shipped with Apple’s new operating system, iOS5. Apple’s iOS5 was a selling point in itself, as It contained a range of new and useful upgrades as well as many innovative features. iOS5 was the first time Apple implemented iMessage onto the iPhone. Essentially, iMessage was and still is, an instant messaging services, or ‘IM’, that allows you send text, pictures, video, or even your location quickly and easily using the full range of Apple devices. This meant that it was entirely possible to leave a conversation on your iPhone, and resume it on your iPad. However, unlike other IMs such as WhatsApp, iMessage was exclusive to Apple, making it only possible to communicate between Apple devices.
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